Cross Selling Your Way into Your Quota

Posted by Larry Viel on Jan 7, 2011 in Insurance Leads, Uncategorized | 0 comments

We’ve all experienced slow months where we just can’t seem to reach our quotas. So what if you’ve run out of qualified insurance leads to sell to? Sure there’s your aged leads waiting to be tapped into, but what if you’ve exhausted that too and still came up short? The easy answer to that is by cross selling. Selling to existing customers not only allows you to effectively reach your sales target, it is also more cost efficient than having to generate sales from new leads. The key to doing effective cross sells lie in your product range.

Instead of just focusing on a single type of insurance product, why not diversify? Life insurance for one is a great option for your health insurance leads that already have health coverage. What about those thousands of uninsurable leads at your disposal? You can still make a worthy profit margin out of them by offering alternative products such as discount health cards among others. The trick is for you to have something to offer everyone. Your existing clients who are up for renewal also give you the perfect opportunity to cross sell.

You can also maximize your sales opportunity by offering minor medical plans. These are plans best suited for medical insurance leads who do not qualify for traditional major health coverage. A mini plan gives you a good range of versatility in terms of the insurance products you are selling. This underserved market after all is a very profitable industry. In the same way, don’t be fixated with health plans. Consider offering supplementary plans like international, long term, and even short term insurance coverage among your product line up.

Either one of these insurance products can be easily added to your existing clients’ coverage. You’ll be surprised at the significant sales rate increase cross selling brings before you even notice it. Take your time in understanding each of these supplementary products before you begin offering them. You will only be effective at cross selling when you are confident about what you are offering.

Sign up today and we can supply you with the diversity you need aside from our excellent standard sales insurance leads.