Common Mistakes Insurance Agents Make When Marketing their Product

Posted by Larry Viel on Aug 30, 2011 in Uncategorized | 0 comments

They say that when you make mistakes you learn and that in order to learn from your mistake you have to understand what went wrong and what would make it right. It goes without saying that we can’t keep on making mistakes that others make just to learn from them. So instead, we spread the word and try to get other people not to make the same mistakes. Listed here are common mistakes a lot of agents make when marketing to their insurance leads.

First, is to send incorrect marketing letters to the wrong market. It’s more than common to send off an email blast to list of people who need to know about the insurance plan you are selling or offering right now. The problem is that sometimes these email blasts end up in the inbox of someone who shouldn’t receive it. For example, a new client can do without his 2nd newsletter being about a great deal for the plan he just signed up with you.

The second mistake is to send out confusing messages. One moment, you are concentrating on providing the best insurance plan to provide medication with plans and the next minute you are cutting down on medication to increase hospital coverage. Moves like this will not only get your medical insurance leads confused, they will make you look fickle-minded and uncoordinated.

Another mistake made by most agents when marketing their products is to just focus on price. With every Tom, Dick and Harry on the street telling their leads that they are offering a better price, don’t you think you should consider telling them you are offering a better service or perhaps a similar plan that may be more costly but has better coverage and can cover the different cross sell plans they need? These will not only help you make a better profit, it will get your prospects to stop focusing just on the price of the insurance plans you are selling.

You should have a marketing strategy that is centered on the needs of your buyers and that is no different in the world of insurance sales. Creating a worthwhile marketing strategy will keep you on everyone’s minds and help you gain that additional return you needed.

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